Advertising on footnoted.org gives you a chance to reach an affluent, highly educated audience of sophisticated investors in a cost-effective way. Our readers are influential decision makers with significant purchasing power. They are also dedicated and loyal, which gives advertisers a good opportunity to grow their brand.

Here’s some select site demographics based on a January 2008 survey of footnoted.org readers:

• Affluent: Over 50% of footnoted readers have HHIs of $150,000 or more; 11% have HHIs greater than $250,000.
• Highly educated: 53% have a post-graduate degree; 33% have a college degree
• Sophisticated investors: over 40% say their profession is directly related to money management or financial oversight; 25% have made an investment decision after reading about something on footnoted.org
• Loyal readers: 44% read the site daily; 37% read footnoted several times per week

For more detailed information, you can download a PDF version of footnoted.org’s media kit here.

How to advertise with us:

All advertising is sold on a monthly sponsorship basis. Your ad will appear in the right-hand sidebar above the fold on all pages, including archives, and will be identified as a footnoted.org sponsor. Ads are fully customizable, trackable and Rich media/Flash-capable.

Sizes available:
300 x 250 box
125 x 125 button

We accept GIF, JPG, PNG and SWF (Flash) files.

Additional sponsorship options are available for both the RSS feed and daily email, which is delivered to 7,000 people Monday to Friday. We are happy to assist you in designing a campaign that targets all 3 ways that readers access footnoted.org’s unique content.

If you would like additional information about rates, or if you have any questions, please contact:

Wendy Nguyen at Halogen Guides

415.655.2715-p