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	<title>Comments on: Apple says economy is &#8220;depressed&#8221;&#8230;</title>
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	<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/</link>
	<description>Michelle Leder's guide to what's hiding in SEC filings</description>
	<pubDate>Fri, 21 Nov 2008 21:36:22 +0000</pubDate>
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		<title>By: John Darko</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5899</link>
		<dc:creator>John Darko</dc:creator>
		<pubDate>Sun, 27 Jul 2008 19:51:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5899</guid>
		<description>Thanks a ton Apple!!! Lol.</description>
		<content:encoded><![CDATA[<p>Thanks a ton Apple!!! Lol.</p>
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		<title>By: Marcus</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5897</link>
		<dc:creator>Marcus</dc:creator>
		<pubDate>Sun, 27 Jul 2008 06:07:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5897</guid>
		<description>Kevin, denial is not just a river in Egypt.  You sound so confident, I bet you have more than 100K in just one bank account!</description>
		<content:encoded><![CDATA[<p>Kevin, denial is not just a river in Egypt.  You sound so confident, I bet you have more than 100K in just one bank account!</p>
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		<title>By: Robert Hackett</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5895</link>
		<dc:creator>Robert Hackett</dc:creator>
		<pubDate>Sun, 27 Jul 2008 02:02:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5895</guid>
		<description>The value that this site provides is the filtration through the standard "BS" that exists within corporate filings.  This requires that Michelle et al "identify" what is not only outside the norm of the usual filings, but to identify what deserves mention on the site as well.  To ask that she not comment on her postings is essentially asking the site to be turned into a corporate filing search engine.

To put it in perspective, I could watch CSPAN all day (God help me...) to find out the "juice" of what's up on capitol hill, but I would rather watch 15 minutes of  to save my time and sanity.  I could use a search engine as well, but I would rather rely on a name/reporter I trust to bring me the relevant news.</description>
		<content:encoded><![CDATA[<p>The value that this site provides is the filtration through the standard &#8220;BS&#8221; that exists within corporate filings.  This requires that Michelle et al &#8220;identify&#8221; what is not only outside the norm of the usual filings, but to identify what deserves mention on the site as well.  To ask that she not comment on her postings is essentially asking the site to be turned into a corporate filing search engine.</p>
<p>To put it in perspective, I could watch CSPAN all day (God help me&#8230;) to find out the &#8220;juice&#8221; of what&#8217;s up on capitol hill, but I would rather watch 15 minutes of  to save my time and sanity.  I could use a search engine as well, but I would rather rely on a name/reporter I trust to bring me the relevant news.</p>
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		<title>By: kyle</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5892</link>
		<dc:creator>kyle</dc:creator>
		<pubDate>Sat, 26 Jul 2008 21:53:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5892</guid>
		<description>ronald does not understand the psychology and other related factors behind consumer spending.</description>
		<content:encoded><![CDATA[<p>ronald does not understand the psychology and other related factors behind consumer spending.</p>
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		<title>By: JMH</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5887</link>
		<dc:creator>JMH</dc:creator>
		<pubDate>Sat, 26 Jul 2008 18:55:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5887</guid>
		<description>In current New York Times coverage, a headline reads "Can Hank Paulson Defuse This Crisis?" and the writers note "Even Mr. Paulson, for all his Wall Street experience and market savvy, occasionally appears flummoxed by the scale and complexity of the current crisis."  See http://www.nytimes.com/2008/07/27/business/economy/27hank.html#
  
One certainly doesn't have to dig through Apple's Q to figure out things aren't looking so good.  I agree with Kevin, too, but it doesn't really matter whether the language is new, and therefore "a very unique disclosure."  It hardly qualifies as a disclosure at all!  I'm gratified simply to see Apple has mastered the obvious...  Seems to me this is a semantic tempest in a Q-shaped teapot.</description>
		<content:encoded><![CDATA[<p>In current New York Times coverage, a headline reads &#8220;Can Hank Paulson Defuse This Crisis?&#8221; and the writers note &#8220;Even Mr. Paulson, for all his Wall Street experience and market savvy, occasionally appears flummoxed by the scale and complexity of the current crisis.&#8221;  See <a href="http://www.nytimes.com/2008/07/27/business/economy/27hank.html#" rel="nofollow">http://www.nytimes.com/2008/07/27/business/economy/27hank.html#</a></p>
<p>One certainly doesn&#8217;t have to dig through Apple&#8217;s Q to figure out things aren&#8217;t looking so good.  I agree with Kevin, too, but it doesn&#8217;t really matter whether the language is new, and therefore &#8220;a very unique disclosure.&#8221;  It hardly qualifies as a disclosure at all!  I&#8217;m gratified simply to see Apple has mastered the obvious&#8230;  Seems to me this is a semantic tempest in a Q-shaped teapot.</p>
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		<title>By: Andrew</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5886</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Sat, 26 Jul 2008 17:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5886</guid>
		<description>A head fake?  Are you serious?

And to say "But to chalk it up as accidental shows a lack of understanding of SEC fillings" is what is known as  straw man argument.  No one chalked it up to an accident.  You're just setting something up that's easy to knock down.  Congratulations.  You destroyed that argument that no one was pushing. 

You're judgement was "it's a unique disclosure and (redundancy removed) ..."  Yuo're headline is "Apple says economy is depressed."  

That is all.</description>
		<content:encoded><![CDATA[<p>A head fake?  Are you serious?</p>
<p>And to say &#8220;But to chalk it up as accidental shows a lack of understanding of SEC fillings&#8221; is what is known as  straw man argument.  No one chalked it up to an accident.  You&#8217;re just setting something up that&#8217;s easy to knock down.  Congratulations.  You destroyed that argument that no one was pushing. </p>
<p>You&#8217;re judgement was &#8220;it&#8217;s a unique disclosure and (redundancy removed) &#8230;&#8221;  Yuo&#8217;re headline is &#8220;Apple says economy is depressed.&#8221;  </p>
<p>That is all.</p>
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		<title>By: eric</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5885</link>
		<dc:creator>eric</dc:creator>
		<pubDate>Sat, 26 Jul 2008 17:04:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5885</guid>
		<description>i agree with the comments here in saying all in all this is pretty unremarkable.
the odd part of this for me is implied assertion that Apple is the be all to end all source for economic news. i'm sure if you follow your 401ks and IRAs it will paint a pretty good picture enough.</description>
		<content:encoded><![CDATA[<p>i agree with the comments here in saying all in all this is pretty unremarkable.<br />
the odd part of this for me is implied assertion that Apple is the be all to end all source for economic news. i&#8217;m sure if you follow your 401ks and IRAs it will paint a pretty good picture enough.</p>
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		<title>By: James Woods</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5883</link>
		<dc:creator>James Woods</dc:creator>
		<pubDate>Sat, 26 Jul 2008 16:52:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5883</guid>
		<description>Nah, do you reckon? Gee thanks Apple, I had no idea! duh!

JT
www.FireMe.To/udi</description>
		<content:encoded><![CDATA[<p>Nah, do you reckon? Gee thanks Apple, I had no idea! duh!</p>
<p>JT<br />
<a href="http://www.FireMe.To/udi" rel="nofollow">http://www.FireMe.To/udi</a></p>
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		<title>By: Michelle Leder</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5877</link>
		<dc:creator>Michelle Leder</dc:creator>
		<pubDate>Fri, 25 Jul 2008 01:49:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5877</guid>
		<description>Since this post attracted soooooo much traffic due to my dastardly plan, perhaps I need to reiterate what this site is about: it is about the things that companies bury in their routine SEC filings. Anyone who reads SEC filings regularly knows that there's lots of repetition in these filings from quarter to quarter and year to year. That's partly by design and partly to discourage people from digging in and reading. The best stuff in the filings is whatever is new and that's why various services exist -- I happen to use &lt;a href="www.10KWizard" rel="nofollow"&gt;10KWizard's&lt;/a&gt; Compare Wizard feature -- to find the new information. 

Interpreting this new information will always be a judgement call. And in my judgement, based on reading SEC filings day in and day out, this was a very unique disclosure and clearly markedly different from earlier disclosures Apple has made about the economy. Maybe it is a head fake on their part. Or maybe their attorneys are ultra cautious. But to chalk it up as accidental shows a lack of understanding of SEC filings.</description>
		<content:encoded><![CDATA[<p>Since this post attracted soooooo much traffic due to my dastardly plan, perhaps I need to reiterate what this site is about: it is about the things that companies bury in their routine SEC filings. Anyone who reads SEC filings regularly knows that there&#8217;s lots of repetition in these filings from quarter to quarter and year to year. That&#8217;s partly by design and partly to discourage people from digging in and reading. The best stuff in the filings is whatever is new and that&#8217;s why various services exist &#8212; I happen to use <a href="www.10KWizard?PHPSESSID=307e0122f025a22135ba7bc8c9b3babd" rel="nofollow">10KWizard&#8217;s</a> Compare Wizard feature &#8212; to find the new information. </p>
<p>Interpreting this new information will always be a judgement call. And in my judgement, based on reading SEC filings day in and day out, this was a very unique disclosure and clearly markedly different from earlier disclosures Apple has made about the economy. Maybe it is a head fake on their part. Or maybe their attorneys are ultra cautious. But to chalk it up as accidental shows a lack of understanding of SEC filings.</p>
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		<title>By: FD</title>
		<link>http://www.footnoted.org/earnings-quality/apple-says-economy-is-depressed/#comment-5874</link>
		<dc:creator>FD</dc:creator>
		<pubDate>Thu, 24 Jul 2008 21:43:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.footnoted.org/?p=2022#comment-5874</guid>
		<description>Michelle, Kevin's point is right on the money. To my reading, Apple clearly stated that *consumer spending* is depressed, not the economy. With all due respect, I think you saw "economic conditions" and "depressed" in the same sentence and jumped at the chance to post a traffic-driving article, without taking a step back and reading the sentence carefully.</description>
		<content:encoded><![CDATA[<p>Michelle, Kevin&#8217;s point is right on the money. To my reading, Apple clearly stated that *consumer spending* is depressed, not the economy. With all due respect, I think you saw &#8220;economic conditions&#8221; and &#8220;depressed&#8221; in the same sentence and jumped at the chance to post a traffic-driving article, without taking a step back and reading the sentence carefully.</p>
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