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July 31, 2008 at 9:59 am by Michelle Leder

Scholastic puts the blame on “Do Not Call Registry”…

Of all the creative excuses that companies tend to come up with when earnings disappoint, or when earnings are restated, the one that Scholastic (SCHL) came up with in the 10K it filed yesterday is definitely up there:

The decline in profitability of the DTH business was primarily a result of the federal Do Not Call legislation, which negatively impacted the business’ marketing programs. Accordingly, the Company determined that all $92.4 of goodwill ($61.0 after recognition of deferred tax benefits) attributable to the DTH reporting unit was impaired as of May 31, 2005.

Of course, more important than the excuse is the actual outcome of restating earnings back to May 2005, which doesn’t seem to have gotten much attention in the press release, news reports or conference call. Indeed, the whole footnote — #2, if you want to read it directly — seems like a great exercise in accouting and legal-speak meant to make the restatement less clear, instead of more. Based on my reading of the footnote, the company’s Direct to Home business, which it is currently negotiating to sell, was incorrectly lumped into another unit of the company, which prompted the restatement. If you review the conference call transcript, two different executives describe the Direct to Home unit as either “an important source of margin growth for the company” or “unprofitable”.

There was one other interesting (and overly legalistic) disclosure in the filing. At the end of a long list of risk factors that include everything from exchange rates to the weather, the lawyers throw this little pearl at the end: “These factors should not be construed as exhaustive or as any admission regarding the adequacy of disclosures made by the Company prior to the date hereof. The Company disclaims any intention or obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.”

One wonders what Harry Potter would have to say about that!

One Response to “Scholastic puts the blame on “Do Not Call Registry”…”

  1. Ashley O. Says:

    That is the funniest excuse ever. Basically, it says their earnings are down because they can’t harass people. The people on that list specifically requested to be there so I doubt they would have responded positively to a telemarketing call.

    Besides, I can’t picture who would buy books from a phone call anyway. My sons always bring home those Scholastic book sales papers and it takes hours of excitedly pouring over them together to decide what books to get.

    Maybe they should try new marketing ideas. I bet they could get a lot of sales online. Maybe they should try something like MuVar for their website. Or they could have fliers at bookstores or libraries.

    Mostly though I think they should stick to advertizing through those papers they give the kids at school. The kids love that and for a short time are very excited about books and reading.